The amount of specialist terms that get used in the web design industry can be very intimidating and most people find it impossible to keep up with every single one, especially if you’re a complete newbie to all this.
We have decided to put together a small list of some of the more commonly used terms that you might not already know. We hope this list is useful for you and if there are any more words you would like to know the meaning of then please feel free to ask us!
A URL is an acronym for Uniform Resource Locator and is a reference or an address to a resource/website on the Internet. A URL looks like this http://www.example.co.uk
A web hosting service is a service that allows individuals and organizations to make their website accessible via the World Wide Web. Every website needs to be hosted somewhere for it to be access online.
A domain name is a way of identifying your website. It is a unique URL that you own for your website. A Domain looks like this www.mypersonaldomainname.com
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code, little content descriptors that help tell search engines what a web page is about.
Title tags are often used on search engine results pages to display preview snippets for a given page, and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and concise description of a page’s content.
An alt tag is a text alternative for an image or object on your page.The alt tag will be read by screen readers and other site readers as an alternative to the image itself. These tags let things like google know what an image is of.
CMS stands for content management system. This is an application that allows publishing, editing and modifying content, organizing, deleting and maintenance on a website. A popular CMS platform is WordPress.
SEO stands for Search engine optimization and is the process of affecting the visibility of a web page in a search engines’s unpaid results. You will often hear us refer to it as “natural” or “organic” SEO.
Usually you can’t just use other peoples images that you find on the internet. Therefore Stock photography is used to fulfil the needs of creative assignments instead of hiring a photographer which can be expensive.
A landing page is a web page which serves as the entry point for a particular section of a website. It is important to optimise these pages to maximise potential leads and sales.
Your keywords are the words and phrases in your content that make it possible for people to find your site via search engines. The correct use of keywords throughout your site is one of the factors that determine where you will rank on google.
There are hundreds of fonts out there but only a selection of them are available for web. If your brands font isn’t available as a web font we will match it to the nearest one.
We use contact forms to make it easy for visitors to send you information and enquiries. They consist of a number of fields that the user fills in and they are send directly to your email.
A Captcha is used with a contact form. It is a required test that determines if a user is human or just a robot that may be trying to hack the site. An example of a captcha is when you are asked to spell out the words you see in an image.
The online advertising service Google Adwords allows you to pay for adverts that sit at the top of google searches. By setting a budget and your particular keywords you can quickly get your website in front of potential customers.
Google Analytics is a service offered by Google that tracks and reports website traffic. When used correctly you can see exactly how many people have visited your page and which pages users visit the most.
We recommend all businesses to use google apps . The apps include Professional email, online storage, shared calendars, video meetings and other useful business tools.
Plugins offer custom functions and features to your website so that you can tailor your site to a specific need. For example a calendar plugin adds the functionality of a calendar to your site.
Your Google ranking is the position on a search engine that your website sits for a specific keyword. For example a good Google ranking for your main keyword would be position 1 of page 1.
This is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience across a wide range of devices from desktop computer monitors all the way down to mobile phones.
Web sites are constantly under attack from hackers and other security risks. There are many ways to protect your site and it is crucial that your site security is to a high standard.
Social Media sites such as Google+, Facebook and Twitter are becoming extremely important in a businesses marketing plan. It’s a great way to increase brand awareness, drive traffic & sales and build up relationships with your target market.
Backlinks are incoming links to a webpage. Not only are these links are important for driving traffic from one site to another but having lots of them from other relevant websites can mean a higher ranking in google as it shows your site is valued by these other site.
A sitemap is a file that lists the web pages of your site to tell Google and other search engines about the organization of your content. Search engine web crawlers read this file to more intelligently crawl your site.