The impact of social media is huge for all industries, take advantage of this digital version of word-of-mouth marketing giving you another platform to reach potential customers.
Growing your brand awareness takes more than just having a website online. Why is social media important?
Social media is important for your business if you aim to increase brand awareness, drive traffic and sale and improve customer satisfaction. It’s about creating relationships with potential customers over a longer period of time. Choosing the right social media platforms for your business is essential in targeting the right customer base, for example 80% of Pinterest’s users are women, companies with a male target market may not want to engage on that platform.
Register on Google in the right way…
Registering on Google is vital for a successful social and online presence. You need to correctly set up ‘Google for Business’ to be found in searches, ‘Google Maps’ for people to find you and ‘Google Plus for social awareness.
Is your company utilising these social networks?
The key advantages of social media that you may not realise…
- Increase brand awareness
Keep current on social media to stay in the minds of your target market.
- Improve customer satisfaction
Celebrate positive customer experiences and resolve negative ones, in real time!
- Drive traffic and sales
Increased brand awareness generates more traffic and sales
- A direct line of communication
Build actual relationships with your customers and potential customers.