Have you ever wondered why certain websites rank higher on Google for specific searches? There is a reason for it… and it’s all going on behind the scenes.
There’s more to a website than meets the eye… Page one rankings is just around the corner.
Many web designers neglect key tasks such as search engine optimisation (SEO) when building websites. While a site may look good it does not necessarily mean it has been well built for search engine rankings.
A well optimised website is a mix of good keyword usage, well written copy and correct use of page titles all targeted at your intended market. It’s no use ranking on Google for a ‘Renault Clio’ when you sell ‘Renault Clio mats’. You need to target the customers looking for ‘Renault Clio mats’.
Important aspects your website needs that you may not realise…
- Integrated keywords
Have you used relevant buzzwords throughout your site?
- SEO friendly meta descriptions
Does the Google description reflect what’s on the page?
- Title tags
Have you correctly labelled your pages?
- SEO friendly copywriting
Have you written your text with Google in mind?
- Image size optimisation
Are your image sizes optimised to speed up loading times?
- Image alt tags
Have you correctly labelled your images for Google?
- SEO friendly page URLs
Are your site URLs clean and easy to understand?
- Website sitemap
Have you registered your sitemap with Google?